The comedian Harry Enfield has stripped off to his skimpy Speedos in a new advert promoting Save The Children’s Christmas Jumper Day on 12 December.

It spoofs the brilliant Southern Comfort advert, which also featured an impressively tubby chap strutting along a sun-kissed beach.

However Harry's version is set in a rather less glamorous location on what appears to be a bitterly cold day, which makes his performance all the more majestic.

He begins by striding manfully along the beach, before disappearing off camera and re-emerging wearing an eye-catching festive sweater and shaking a Save the Children charity bucket.

As it’s all in a good cause Yellowhats have dug out their woolies and will be supporting Save The Children’s Christmas Jumper Day on the 12 December.

All donations can be made here