If your website is not mobile friendly then it will soon start to affect your Google search results. Google is making a change to its mobile ranking algorithm, which is set to be in place by the end of April.

Google has said:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices”

Luckily there is an easy way to find out if your website is indeed mobile friendly by testing it with the mobile-friendly testing tool created by Google. It will give you a rough idea of how the Googlebot views your pages.

Test to see if your Website is Mobile-friendly

If your website fails Google’s mobile friendly test, then the most important change you can make is to update to a responsive layout.

Mobile users actually surpassed desktop users at the end of 2014, so making your website responsive, which means it can be viewed on a mobile and tablet as well as PC and Mac is no longer a choice, it’s a necessity.

Even if site ranking and SEO are not important to your business, improving your visitors’ experience for all whether they are using a mobile or a PC should be enough motivation for you to make the necessary changes.

If you want help or advice on how to make your website more accessible on any device, contact us here.