Here at Yellow Hats we really like this new book The Type Taster: How fonts influence you by Sarah Hyndman.

This really interesting book points out that with fonts it’s all about understanding the science behind them and shows just how fonts can actually influence what you read.

Sarah states that fonts can trigger memories, associations and multi sensory experiences in your imagination. We are all type consumers and we constantly interact with type in our everyday lives, fonts can even influence the choices we make.

The book visually explains that fonts do have different personalities and that the use of a selected font can create trust, mistrust, give you confidence, make things seem easier to do or even make a product taste better.

Be quick getting your edition of The Type Taster: How fonts influence you by Sarah Hyndman as it’s a limited edition of 2,000 books only.