The Brief
König + Neurath is a European company specialising in modern, innovative office furniture and office design, with the 2014 Interior Innovation Award to exemplify its status.
Yellow Hats brief was ‘carte blanche’ to produce a brochure aimed at architects highlighting the latest range of innovative office furniture and also to reflecting the company and its range of quality products through concept, design, copywriting and photography.
Our Solution
Our first impressions of König + Neurath were of their detailed dedication and intense methodology regarding the office workspace. Our solution for a brochure which displayed their quality products was therefore to be one that reflected their methodology to the office environment.
We proposed a brochure structure that combined thought-provoking quotations with well-known works of art to complement the quality product photography.
We penned the copy to reflect the company philosophy rather than ‘caption’ the actual office products. We wanted the brochure to show the actual products whilst suggesting the thought processes behind the designs.
The Success
König + Neurath is recognised as a leading advisor on the office workspace. Their brochure is an extension of their detailed company methodology, reflected both verbally and visually, projecting a high-end, quality service product and company.
Contact Us
If you would like further information on this particular project or have a similar project which you would like some help or advice on then please contact us here.
Why not sign up for the Yellow Hats newsletter?
