The Brief
‘Children of Conflict’ was to be an innovative conference bringing together global best practice and world experts to tackle the growing crisis in youth education and unemployment.
It aim was to make a positive, practical and measurable impact on resolving the NEET crisis (young people not in education, employment or training).
After client consultation and analysis, we established that the brief was to visually present a framework for creative, innovative, practical dialogue.
Our Solution
The challenge in conceiving a visual concept for the Children of Conflict branding, was to produce a visually striking identity which was sympathetic to the sensitive subject matter. The identity also had to reflect the creative aspect of the conference’s innovational structure.
Yellow Hats solution for the logo was to utilise the two ‘C’s in the conference title as a visual representation of two sides coming together: merging, discussing, solving. The top circle completes the main symbolic reference to a child reaching out.
A background of lively, colourful brush strokes was introduced to provide impact for use as a backdrop to the main stage as well as for display posters and banners. The backdrop represents creativity and innovation.
The Success
The Children of Conflict conference had a strong international attendance, drawing on delegates from Gaza, Israel, Japan, Africa and the USA. The focus of practical solutions to real problems, was discussed by policy-makers and representatives of front line community organisations from all over the world.
It also addressed an important challenge for all communities, encouraging early intervention with young children. Belfast provided a fascinating backdrop to discuss this universal issue and the conference was attended and endorsed by the First and Second Ministers of Northern Ireland, thus promoting top-level dialogue.
The Children of Conflict branding was implemented throughout a range of printed and online mediums, including website, brochures, leaflets and a Programme of Events.
The website was paramount to providing up-to-date information and online bookings and worked in tandem with the social media campaign.
The actual conference graphics included the main backdrop and large format displays and banners.
Contact Us
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