The Brief
Create a specific members website promoting the Asphalt Industry Alliance (AIA) and their yearly research into the state of the UK roads called the Alarm survey. The website also had to highlight the benefits of asphalt products to the industry, policymakers as well as the general public.
The Solution
The Asphalt Industry Alliance (AIA) website was specifically designed with an integrated members area and visitors were encouraged to sign up and become members.
Once registered, visitors were then given access to the current and past Alarm survey results as well as a large range of information including online magazines, white papers, current research and development.
The website was designed to be fully responsive on any device including mobiles and tablets.
The Results
Visitor numbers and member sign ups to the Asphalt Industry Alliance (AIA) website are continually increasing month on month and since the going went live in September 2013 over 3,500 members are now actively using the service.
The Technology
In addition to designing and hosting the website, Yellow Hats also developed a customised content management system (CMS) allowing the client to quickly and easily update all the information on the website.
- Website Design and Programming
- Bespoke Content Management System (CMS)
- Mobile Website
- Search Engine Optimisation (SEO)
- E-newsletter Marketing Functionality
Contact Us
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