The RAF Families Federation represents the views and concerns of RAF regular and reserve personnel and their family members on the issues that affect them as part of a RAF family.
The Brief
The RAF Families Federation operates entirely outside the RAF chain of command and is totally independent so we were asked to create a website that would carry the latest news and events relating to RAF personnel and their families.
The Solution
After initial research it quickly became apparent that the website needed to be designed simply for easy access, and cover specific areas such as health, housing, education and finance. Each section could then share the latest news, inform on developments or initiatives related to that section and address related issues.
The website was also designed to help gather evidence on any areas of concern so we added online surveys to the website which could be completed anonymously if required.
Finally there also needed to be a quick and safe area on the website for existing RAF personnel and their family members to report problems and issues in a highly confidential way to the RAF Families Federation so they could then investigate them independently.
The Success
The website has quickly established itself as the go to online resource for all RAF personnel and their family members to either find the relevant information on an issue that is affecting them or as an independent method of reporting the issue. Website traffic is regularly hitting over 6,000 unique users per month.
The online surveys have become an important tool not only helping gather evidence but have also helped to directly impact on RAF policy decisions.
The online confidential report an issue application has become essential as concerns and issues can be confidentially reported quickly and easily and then be looked into independently by a relevant member of the RAF Families Federation team.
A mobile version of the website has been added and is proving to be extremely popular as the number of visits is growing month on month. The website has also been fully integrated with social media.
The Technology
In addition to designing, maintaining and hosting the website, we also developed a bespoke content management system (CMS) that allows the client to quickly and easily update all the information on the website.
- Interactive website design
- Bespoke content management system (CMS)
- Member log in areas
- Mobile Website
- E-newsletter marketing functionality
- Social Media
- Search Engine Optimisation (SEO)
Contact Us
If you would like further information on this particular project or have a similar project which you would like some help or advice on then please contact us here.
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