The Brief

To create a website to promote UK e-Health Week Conference, the first e-Health conference and the only healthcare IT event supported by NHS England, BCS, The Chartered Institute for IT and HIMSS UK.

Our Solution

Yellow Hats designed a very informative but easy to navigate website bringing together the various sectors to showcase the latest and most effective e-Health innovations.

The sections within the website were designed to mimic the layout of the conference so visitors to the website could discover more about the latest innovations, how they were being put into practice by the people who developed them and also by the clinicians who were using them.

Exhibitors were central to UK e-Health Week so all exhibitors had their own individual section on the website with interactive content zones to highlight the latest innovative technologies transforming health and social care.

Integral to the main website design was the integration of an online booking system allowing potential visitors to book tickets or extended learning sessions directly on the website.

The Success

Due to the massive success of the first UK e-Health Week conference the project is now being promoted for April 2016 and is set to become a regular event on the calendar.

The use of social media helped created a huge presence online and enabled debate specifically via Twitter. In fact over the two days Twitter attracted 1,400 new followers and 2,400 tweets were sent.

It was essential that the website was designed and developed to be fully responsive as conference visitors wanted access to relevant event information updated daily on their laptop, smart phone or tablet.

The website also continued to promote a range of fringe events on the day to highlight some of the smaller e-Health innovations suppliers and technologies.

The high-profile speeches from health secretary Jeremy Hunt MP, NHS England’s Tim Kelsey, and Sir Bruce Keogh were streamed directly from the website. Over the two days the website had more than 40,000 unique page views.

Eventually more than 3,000 health and care professionals and 80 IT suppliers had descended upon London’s Olympia by the end of the conference.

The Technology

Yellow Hats designed and developed a fully responsive website and bespoke content management system (CMS) that allowed the client and exhibitors to quickly and easily update all the information on the website.

• Responsive Website Design
• Bespoke Content Management System (CMS)
• Online Booking System
• Hosting
• Search Engine Optimisation (SEO)
• Integrated Social Media

Contact Us

If you would like further information on this particular project or have a similar project which you would like some help or advice on then please contact us here.

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